Smith Brothers Agency is seeking a talented individual to join our team as a Associate Social Media Strategist. The Associate Social Media Strategist will help team members oversee and develop social media strategy, execution, and deliver results for clients. This role requires expertise in social media channels and experience executing social advertising campaigns.
This person will have experience managing both paid and organic campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Snapchat. A successful strategist will be a curious self-starter, dedicated to creating successful campaigns that drive value for our clients.
They should have a passion for media buying and emerging technologies, as well as an excellent understanding of the role of digital advertising in the customer acquisition journey. This position will be part of the Media Team and report to the Social Media & Digital Strategist.
Collaborate with creative team to produce valuable, relevant social media content
Execute both paid and organic social campaigns according to client publishing strategies
Manage editorial content calendars and syndication schedules
Continuously improve upon results by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Create comprehensive client-facing social media reports
Manage and organize posting of all social media content
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Sprout Social
Bachelor's degree in Marketing, Communications, Mass Media, Writing or related fields
At least 2-3 years technical experience with social media advertising
2+ years of hands-on set-up management and optimization of marketing campaigns towards performance based KPIs within social media platforms
2+ years of experience using social media management tools such as Sprout Social and Hootsuite
2+ years of experience with Google Analytics and other tools to create data-driven social media reports
Dedicated team player
Excellent written & verbal communication skills
Experience managing monthly advertising budgets
Knowledge and understanding of search engine marketing
Exceptional project management skills, consistent follow-through, and strong organizational skills
Strong attention to detail
Excellent written and verbal communication skills
Outstanding problem solving skills
Ability to thrive in a fast-paced dynamic environment, and ability to work effectively with cross-functional teams
Exceptional work ethic, high sense of urgency, driven, and self-motivated.
Excited to learn new things and to work across multiple properties and business types.