Digital Media Buyer & Analyst


Job Description


The Digital Media Buyer & Analyst will help the Smith Brothers Agency team members optimize digital campaigns through analyzing performance metrics, data, and trends. The role requires an understanding of analytics along with specific channel knowledge (can include web, social, paid search and paid display/video), skills in reporting, visualization, and analysis to assist with metrics-driven business decisions.

As a Digital Media Buyer you should have experience managing high volume digital advertising partnerships and online marketing strategies. You understand how to drive media buying efforts to convert website visitors into customers with profitable pricing. You are able to drive strategies and make smart data-driven tactical decisions in real time to optimize campaigns. You have a clear passion for media buying and an excellent understanding of digital advertising in the customer acquisition journey.

Projects will involve digital media buys, analytics audits, analytics configurations, testing, implementation, creating client facing reports that blend multiple data sources, and data analysis.

Reports to: Director – Media and Analytics

Essential Duties & Responsibilities


  • Create, manage, optimize paid media campaigns across multiple digital platforms such as email, display, social media, native, search, content sponsorships, video and more.
  • Effectively manage friendly, positive and productive relationships with online publishers and vendors.
  • Research, identify and evaluate new direct website, network publishers and partners to buy advertising on various pricing structures.
  • Identify, research, evaluate media market trends, media supply availability, new markets and competitive activity. Capitalize on untapped opportunities such as niche sites and networks highly relevant to our products that might otherwise be overlooked.
  • Negotiate pricing and terms for advertising purchases considering client requirements, media availability, media specifications and our pricing structures.
  • Proactively and effectively optimize media buys utilizing KPI metrics and internal data on a regular basis.
  • Analyze campaign data and develop tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
  • Monitor web analytics tools and provide insight and analysis monthly on trends.
  • Advise and implement tracking with Google Analytics and Google Tag Manager.
  • Ensure the flow of data through various stages of web and digital use is streamlined and tracked.
  • Collaborate with cross-functional teams to develop, execute, and analyze results for digital marketing campaigns.
  • Utilize third-party tools including: Google Analytics and Google Tag Manager, Tableau and Google Data Studio.

Qualifications & Requirements


  • Bachelor's degree in Marketing, Communications, Analytics, or related field.
  • At least 2-3 years’ technical experience with digital media.
  • 2+ years of hands-on set-up, management and optimization of marketing campaigns towards performance based KPIs within buying platforms.
  • Thorough understanding of partner contracts/IOs including terms/conditions such as out clauses, cancellation policies, campaign dates etc.
  • Excellent relationship building, communication and strong negotiation skills.
  • Experience managing monthly advertising budgets.
  • Knowledge and understanding of search marketing and programmatic marketing.
  • Keyword & competitor research experience.
  • Exceptional project management skills, consistent follow-through, strong organizational skills, and attention to detail.
  • Excellent written and verbal communication skills.
  • Outstanding analytical and problem solving skills.
  • Ability to thrive in a fast-paced dynamic environment, and ability to work effectively with cross-functional teams.
  • Exceptional work ethic, high sense of urgency, driven and self-motivated.
  • Excited to learn new things and to work across multiple properties and business types.
  • Experience working with media platforms: Google AdWords, Bing Ads, Facebook Ads Manager, Doubleclick Campaign Manager, Google Analytics and Google Tag Manager.
  • Data visualization tool experience such as Tableau or Google Data Studio a plus.
  • Knowledge of HTML and CSS is a plus.

The intent of this job description is to provide a non-exhaustive representation of the type of duties and responsibilities that will be required of the position given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Smith Brothers Agency may supplement, modify, or eliminate responsibilities from time to time, in its discretion.

Smith Brothers Agency is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee success.

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