Social Media & PR Strategist

Job Description

Smith Brothers Agency seeks a Social Media & PR Strategist to join our team. This is a person who lives, eats, drinks and breathes social media marketing -- a creative and strategically minded individual who can plan and carry out social media campaigns. The candidate must have a deep understanding of social media platforms, influencer marketing, PR and UGC, as well as the roles these tactics can play as part of a larger digital marketing strategy.

This position oversees social media strategy across a number of clients. The role is highly collaborative -- working closely with creative teams to develop compelling content that engages consumers, while also working with paid media strategists to effectively scale and optimize social campaigns across relevant platforms.


  • Using your creative & strategic chops, develop social media and PR plans that align with client marketing objectives.
  • Take those plans and put them into action, implementing the strategic vision on behalf of the client.
  • Coordinate with the agency’s internal departments to deliver all aspects of social media and/or PR projects.
  • Serve as a thought leader and trusted business advisor to senior client executives. Maintain knowledge of trends and best practices in social media and PR.
  • Proactively and persuasively deliver guidance on digital, consumer, and competitive trends affecting client business.
  • Help our clients define needs, opportunities and potential solutions.
  • Drive high-level discussions and deliverables on the role of social within the total marketing ecosystem.
  • Develop social editorial content including posts, tweets, pins, stories, GIFs, video, promotions, etc.
  • Monitor social communities and lead the team in responding to issues and opportunities.
  • Conduct KPI analyses, recommend optimization to improve campaign performance.
  • Build strong relationships with clients and internal staff.
  • Study audience behaviors, industry benchmarks, and competitive activity to uncover insights and inform strategy.
  • Understand the underlying concepts of technology used to deliver social media components including platform API’s and software and database management related to CRM.


  • Bachelor’s degree or higher
  • 4+ years of experience in the public relations and/or social media field
  • Proven experience delivering social media / PR strategies
  • Track record of reporting and optimizing social media campaigns
  • Strong platform knowledge and management (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, LinkedIn, etc.)
  • Familiarity with best-in-class social media monitoring software a plus
  • Strong written and verbal presentation skills
  • Solid organizational and client management skills


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